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We worked with Trent and Nine Inch Nails to reinvent music distribution.
Four Websites. One App. An Amazing Fan Experience.
Remix.nin.com. Fans are granted access to over 25,000 full-resolution audio tracks for remixing, uploading and voting. A unique algorithm displays content in a Flash interface.
Tour.nin.com. Users track the band while on tour using Google Earth Media. A simple way for fans to upload tour images they capture by integrating with their YouTube and Flickr accounts.
Forum.nin.com. One of the most popular sections of this community-moderated experience, fans fully engage with each other.
Access.nin.com. A GPS-based feature, Nearby, allows fans to see other fans in their vicinity.
To coincide with the album release, we used Google Maps to create a real-time visualization of user download activity around the world. The site was so popular that website traffic peaked in excess of 4GB during downloads of the album.*
*That’s a lot of traffic. Trust us.
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Client Work. Lab Work. Nothing but the good stuff:
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Helping Oprah’s Fans Connect.
Oprah’s and her OWN network came to us with a challenge: grow support and enhance the reach of her network properties in ways that reinforce the themes of empowerment for women. The results highlight Deasil’s ability to adapt to existing frameworks and still create a unique experience.
Keeping Oprah connected with her fans and each other. That’s a good thing.
